Mistake: You started with marketing. Making this mistake when building your business is the same as setting up for failure … and no one wants their business to fail.
Tag: branding
Why I No Longer ‘Sell’ Brand Packages
Logos, colors, and some text … but really, a brand goes further than just these. I *used* to think that the right answer was to sell a brand package, but I realized that what most businesses needed was strategy.