Mistake: You Started With Marketing

Mistake: You started with marketing. Making this mistake when building your business is the same as setting up for failure … and no one wants their business to fail.

Why I No Longer ‘Sell’ Brand Packages

Logos, colors, and some text … but really, a brand goes further than just these. I *used* to think that the right answer was to sell a brand package, but I realized that what most businesses needed was strategy.

The World Sells You Fear (But You Don’t Have to Buy It)

As someone who wants to grow my social media, I find the accounts I follow always generate a sense of dread ... but then I learned, I don't have to buy into their schemes.